JA Marketing Innovation Certification
Enabling students for success in high growth careers.
The Marketing Innovation Certification shall be awarded to students who demonstrate mastery of essential marketing skills to develop, communicate, and lead innovative solution design. Developed in partnership with educators and industry leaders, and supported by more than 100 businesses in high demand fields, acquiring this certification verifies that an individual has demonstrated the knowledge and skills to compete for high growth careers.
The Marketing Innovation Certification aligns to 150 hours of Marketing, Management, and Entrepreneurship principles within the marketing, sales, and service career clusters!
This certification requires passing the Fundamentals of Marketing Innovation certification test as well as two of the three tests listed below:
- Generating a Marketable Idea
- Creating a Business Plan
- Launching a Marketing Start-up
Why Get Certified?:
Marketing expertise helps build trust and credibility while providing resources to help make informed decisions in business. This credential recognizes the multi-faceted approaches to marketing and innovation encompassing a wide range of platforms and techniques to get a message across. Traditional print, radio and television marketing has been enhanced with ever growing digital marketing through social media, content platforms and virtual techniques. The choice of marketing platforms and techniques depends on many factors, such as target audience, budget, industry, and goals. This marketing certification encourages those interested in this field to create and innovate through verbal, digital and visual techniques to effectively communicate ideas and innovations.
For more information on the Marketing Innovation Certification, contact:
Olivier Millour
Phone: (813) 605-1764
Email: olivier.millour@ja.org
ENDORSEMENTS
Junior Achievement provides the Marketing Innovation industry certification free of charge to schools, students in related programs, and other business related programs. This certification is designed to accredit students who possess key skills related to marketing and entrepreneurship including market research, branding, data analysis, financial analysis, graphic design, digital marketing, and solution design. Through the Marketing Innovation certification, students demonstrate their ability to solve complex marketing and business challenges as part of highly effective teams.
For more information on the Marketing Innovation Certification, contact:
Olivier Millour
Phone: (813) 605-1764
Email: olivier.millour@ja.org
MARKETING INNOVATION TESTS
Upon successfully passing the Fundamentals of Marketing Innovation exam and two of the three other exams, the student will be able to demonstrate the key principles within the marketing coursework sequence and will receive a certificate of certification in Marketing Innovation.
The Marketing Innovation Certification will provide students with comprehensive skills that will enable them to work in the marketing profession either within a corporation or entrepreneurial startup.
Students are required to successfully pass Fundamentals of Marketing Innovation Test with a score of 70% or higher.
Successfully pass any two additional tests with a score of 70% or higher.
There is no charge to take the exam. Enrollment in 3DE coursework is not necessary or required.
Fundamentals of Marketing Innovation Test (REQUIRED)
Exam Information:
90 minutes
60 multiple choice questions, True of False
70% minimum passing grade
Generating a Marketable Idea Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
Creating a Business Plan Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
Launching a Marketing Start-up Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
RESOURCES
Students and teachers are encouraged to utilize as appropriate the following resources in addition to the study guides, sample test questions, and Framework Alignments while preparing to take the exam.
- G-W Marketing Dynamics, 5th Edition
- G-W Entrepreneurship, 3rd Edition
- G-W Principles of Business, Marketing and Finance, 2nd Edition
- Business & Entrepreneurial Principals: B E Publishing, Teen Entrepreneurship Edition 2
- Business & Entrepreneurial Principals: McGraw Hill, Entrepreneurship, Building a Business
- https://connect.ja.org/
- High School Re-engineered | 3DE Schools
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