Enabling students for success in high growth careers.
The Marketing Innovation Certification shall be awarded to students who demonstrate mastery of essential marketing skills to develop, communicate, and lead innovative solution design. Developed in partnership with educators and industry leaders, and supported by more than 100 businesses in high demand fields, acquiring this certification verifies that an individual has demonstrated the knowledge and skills to compete for high growth careers.
The Marketing Innovation Certification aligns to 150 hours of Marketing, Management, and Entrepreneurship principles within the marketing, sales, and service career clusters!
This certification requires passing the Fundamentals of Marketing Innovation certification test as well as two of the three tests listed below:
- Generating a Marketable Idea
- Creating a Business Plan
- Launching a Marketing Start-up
Why Get Certified?:
Marketing expertise helps build trust and credibility while providing resources to help make informed decisions in business. This credential recognizes the multi-faceted approaches to marketing and innovation encompassing a wide range of platforms and techniques to get a message across. Traditional print, radio and television marketing has been enhanced with ever growing digital marketing through social media, content platforms and virtual techniques. The choice of marketing platforms and techniques depends on many factors, such as target audience, budget, industry, and goals. This marketing certification encourages those interested in this field to create and innovate through verbal, digital and visual techniques to effectively communicate ideas and innovations.
For over a century, Junior Achievement (JA) has been recognized by business and educational institutions as a leader in work and career readiness education and development. JA’s proven learning experiences merge academic concepts with experiential learning to positively impact skillsets and mindsets that result in greater competencies valued by employers. With nearly 400,000 industry partners nationwide, businesses trust Junior Achievement as a workforce solutions provider through their support of innovative pathways to career attainment and the forming of key skills tied to business, marketing, entrepreneurship, and finance. Industry partners provide nearly 175,000 business professional volunteers to support close to 4.5 million K-12 students across the country annually to help prepare them for the world of work. According to research by Ipsos, 84% of those surveyed who participated in Junior Achievement as students say JA influenced their professional development and 81% say it influenced their career path, with 80% reporting their careers as “extremely satisfying.”
The Marketing Innovation certification is Junior Achievement’s next iteration of innovation in talent development by providing Florida high school students the opportunity to earn a qualified credential tied to a rapidly growing sector of the state’s workforce. Endorsed by over twenty of Florida's top employers, workforce development boards, post-secondary institutions, and public-school districts, The Marketing Innovation certification verifies a students' abilities to showcase the critical hard and soft skills required to be part of highly effective teams across a diverse set of industries that are in need of qualified marketing, innovation, and business development professionals.
For more information on the Marketing Innovation Certification, contact:
Olivier Millour
Phone: (813) 631-1410
Email: olivier.millour@ja.org
ENDORSEMENTS
Junior Achievement provides the Marketing Innovation industry certification free of charge to schools, students in related programs, and other business related programs. This certification is designed to accredit students who possess key skills related to marketing and entrepreneurship including market research, branding, data analysis, financial analysis, graphic design, digital marketing, and solution design. Through the Marketing Innovation certification, students demonstrate their ability to solve complex marketing and business challenges as part of highly effective teams.
TAMPA BAY CHAMBER OF COMMERCE
“As a Chamber of Commerce, we prioritize effective education that prepares our youth to be competent contributors to our local economy. Junior Achievement has consistently bridged classroom learning with essential workforce skills, making them the ideal organization to administer this certification. The Marketing Innovation certification would go a long way to prepare students with the skills needed to find success in marketing, business, and entrepreneurship. These skills are vital to the sustainability of the Tampa Bay region, as our highest growing sectors, like health care and professional services, depend on talent that have a strong understanding of these skills.”
-Bob Rohrlack, DBA, CCE
President & CEO
Tampa Bay Chamber of Commerce
FKQ MARKETING & ADVERTISING
FKQ Advertising & Marketing values the Marketing Innovation certification from Junior Achievement for its focus on essential marketing skills such as product design, written communication, graphic design, and presentation delivery. As we navigate new strategies in digital spaces, these skills are crucial. We recognize Junior Achievement’s role in bridging classroom learning with professional expectations, making them an ideal partner. Our hiring teams at FKQ will eagerly welcome credential holders, appreciating the alignment of this certification with the skills needed in our industry. I wholeheartedly endorse this initiative on behalf of FKQ.
-Lisa Faller
CEO
FKQ Advertising & Marketing
TD SYNNEX
“I support Junior Achievement’s Marketing Innovation certification for the Master Credentials List. As a longtime Board member of Junior Achievement of Tampa Bay and CFO of the Americas for TD SYNNEX, I have seen how JA tailors innovative practices to meet business needs. This certification, focusing on emerging technologies and skills like creativity, innovation, analytics, and communication, aligns with our hiring needs at TD SYNNEX. We value candidates with this credential for roles in marketing and business, recognizing its importance in preparing students for real-world complexities.”
-David Jordan
CFO of the Americas
TD SYNNEX
MARKETING INNOVATION TESTS
Upon successfully passing the Fundamentals of Marketing Innovation exam and two of the three other exams, the student will be able to demonstrate the key principles within the marketing coursework sequence and will receive a certificate of certification in Marketing Innovation.
The Marketing Innovation Certification will provide students with comprehensive skills that will enable them to work in the marketing profession either within a corporation or entrepreneurial startup.
Students are required to successfully pass Fundamentals of Marketing Innovation Test with a score of 70% or higher.
Successfully pass any two additional tests with a score of 70% or higher.
There is no charge to take the exam. Enrollment in 3DE coursework is not necessary or required.
Fundamentals of Marketing Innovation Test (REQUIRED)
Exam Information:
90 minutes
60 multiple choice questions, True of False
70% minimum passing grade
Study Guide
Frameworks Alignment
Generating a Marketable Idea Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
Study Guide
Frameworks Alignment
Creating a Business Plan Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
Study Guide
Frameworks Alignment
Launching a Marketing Start-up Test
Exam Information:
60 minutes
30 multiple choice questions, True of False
70% minimum passing grade
Study Guide
Frameworks Alignment
RESOURCES
Students and teachers are encouraged to utilize as appropriate the following resources in addition to the study guides, sample test questions, and Framework Alignments while preparing to take the exam.
- G-W Marketing Dynamics, 5th Edition
- G-W Entrepreneurship, 3rd Edition
- G-W Principles of Business, Marketing and Finance, 2nd Edition
- Business & Entrepreneurial Principals: B E Publishing, Teen Entrepreneurship Edition 2
- Business & Entrepreneurial Principals: McGraw Hill, Entrepreneurship, Building a Business
- https://connect.ja.org/
- High School Re-engineered | 3DE Schools
