Frightening Fact? Many Millennials Plan to Spend More than $70 on Halloween


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Generation known for frugality spending more this year on popular holiday activities

Showing the increasing popularity of Halloween among young adults, a recent survey of 1,000 13-30 year olds by market research firm Ypulse found that those age 18 or older plan to spend $72.21 this year on costumes and holiday-themed activities. Last year, in a similar survey, young adults 18-30 said they planned to spend $56.10 on their Halloween costume.

Younger teens ages 13-17 indicated they would likely spend $58.49 this Halloween. When asked how they plan to spend Halloween, "hanging out with friends" was the top response, from 54 percent of young adults age 18 or older and from 55 percent of teens 13-17. Nearly four-in-10 teens (38 percent) ages 13-17 said they planned to go trick or treating, compared to 21 percent of those ages 18-30.

"We at Junior Achievement wish our young people a safe and enjoyable Halloween," said Jack E. Kosakowski, president and chief executive officer of Junior Achievement USA. "We hope while they're out enjoying the holiday, they don't break the bank while trying to bewitch their friends."

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